Overview
The Great Wolf Lodge marketing team developed the "Wolf your World" cross-country tour and contest, featuring the Great Wolf mascots and the goal of handing out 50,000 pairs of wolf ears to spread some cheer and brand awareness.
To accompany the tour, our team was tasked to design a unique microsite that allowed users to track the real-time progress of the tour and enter the contest to win a trip to the resort.
Team
As Great Wolf Lodge's Interactive Designer, I was responsible for the creative direction, moodboard creation and interaction concepts for the site. I collaborated with our front-end developer who brought the site to life with code, animation and logic.
Let's not forget the on-location characters and support team :)
Solution
Create a site with a friendly light-hearted vibe and let users interact with Wiley the Wolf character as they drive him from checkpoint to checkpoint within a colorful and playful, craft and paper diorama.
Steps to execute...
• Assemble a mood board and logo design
• Collaborate with front-end designer to define interaction and animation concepts
• Define realtime logic to synch site content with physical location and date of team
• Create the graphical assets and mockups
• Design the contest input form and module
• Design for live Twitter and Facebook feeds
• Design photo feeds from locations along the tour
Portfolio Note
Put on your imaginary blinders and ignore the screen recording technical glitches in the video above. Everything ran slick and smooth on the live site, I promise! :)