Overview
The PegEx platform is cloud-based enterprise waste stream management, reporting, and compliance software related to hazardous and non-hazardous waste & materials. It's designed for waste generators, environmental consultants, waste brokers, environmental service providers, waste transportation, and disposal facilities.
Accomplishments
• Executed over 400 UI, web, motion, print, and digital marketing design projects over 2 years
• Translated complex wireframes into high-fidelity interactive prototypes for SaaS product
• Established and maintained detailed design and pattern libraries
• Lead Designer within Agile/Scrum development and product team
Product Team
UI Designer (Me), 3 Backend developers, 1 Front End developer, QA Tester / Scrum Master, Product Owner, Director of Product and Development
Marketing Team
Senior Graphic Artist (Me), Director of Marketing, Digital Marketing Specialist
UI UX (Enterprise SaaS)
Overview
As PegEx's Senior UI Designer, I was assisted in creating and translating complex user flows into easy to digest wireframes, high-fidelity designs and prototypes with micro-interactions with detailed developer handoff specs.
Examples of design artifacts coming soon...
• Creation and translation of complex user flows into easy to digest user tasks
• Wireframes and low-fidelity prototypes
• High-fidelity design, notation and developer handoff
• Micro Interactions
• Design System development, UI Kit, Patterns
Marketing & Visual Design
Overview
As part of my duties as Senior Graphic Designer at PegEx, I was responsible for all digital and print design projects.
Diverse range of projects included:
Diverse range of projects included:
• 3-minute animated explainer video built with After Effects
• Marketing and e-Commerce website design
• A/B tested marketing landing pages
• Banner ads
• Trade show booth design
• Infographics
• Corporate presentation design
• E-book design
• Print sell sheets, print ads, postcards and white papers
• Logo design
• Business cards and collateral
• Office interior design (paint colors, cubical layout, pre-visualizations)
• Handmade wooden branded sign for front office entry
PegEx Platform Explainer Video
The PegEx marketing team provided the script, voiceover, and original soundtrack for the piece. I was responsible for video editing, screen recordings, logo buildup animation and all other graphics and motion design for the project. This video was created using Adobe After Effects.
Tradeshow Booth Design
Through careful planning and resourcing, I designed a flexible, travel-friendly technology laden trade show booth featuring dual short-throw projectors functioning as live demo stations, background videos, or marketing material presentations that could be changed out on-the-fly.
The design solutions saved PegEx thousands of dollars per year, and potentially per show, for the events the team planned to attend each year. Additionally, our trade show reps appreciated the reduced setup time and streamlined travel solutions.
Design Challenges
• Works in a 10x10 foot space
• Work in a 20x10 foot space (and still look cohesive)
• Could work at 2 different trade show venues simultaneously
• Provide affordable travel-friendly seating and furniture
• Space for marketing messaging and collateral
• Space for live demos
• Display technologies
• Travel and booth material shipping costs
• Adequate space and layout options for 2 to 4 reps
Infographic Design
I was tasked to create an eye-catching infographic that shows the core business functions of PegEx processes and stages. The infographic was used in a variety of ways, including as a visual to talking points within corporate presentations, websites, brochures, and tradeshow graphics.
The requirements started as a rough whiteboard session
Animated Holiday Card Design
While the hazardous waste industry doesn't sound too glamorous, the PegEx company culture was enjoyable and fun. We couldn't just have a regular holiday e-card sent out to over 12,000 clients.
As the company's Senior UI / Graphic Designer, I was responsible for concepts and executing the design our marketing department dreamed up. The process involved detailed photo manipulation and digital painting. The result may just have you believing in "Hazanta" for years to come. The clients totally got it...and loved it!
